Peter Kloprogge

Peter is a Dutch mathematician, entrepreneur and investor who has been a trusted advisor to leadership teams within the market research and media industries for over 30 years. He is an expert in creating technology for data management, models, algorithms and developing software and systems to augment market research and decision support processes

  • Co-founded Pointlogic in 1993

  • Serviced clients in 100+ countries

  • Formed a strategic alliance with Nielsen in 2014 to co-develop Nielsen Media Impact, an innovative tool using best-in-class media measurement, and advanced analytics that enable clients to predict the impact of their plans on sales and brand equity before committing investments

  • Nielsen acquired Pointlogic in 2016

  • Investor in Tapestry Research, an award-winning London based market research firm specialized in segmentation, customer decision journeys, market sizing and proposition testing, campaign contribution, media and audience research

  • Screen Engine/ASI acquired Tapestry Research in 2021

Roxan Toll

Roxan is an Australian lawyer and executive who has over 23 years global experience in delivering technology solutions for consumer insights, data analytics and market research data management. Roxan started her career in data operations at Kantar before joining one of the first US online research technology companies, GMI Inc, which was later acquired by Kantar. Roxan has worked for VC backed startups in the market research industry in territory, regional and global executive positions. Roxan has spoken on many occasions at leading industry conferences including the European Society for Opinion and Marketing Research (ESOMAR) Global Congress Conference where she was shortlisted for Best Paper Award.

  • Ex-Zappi Global Executive Team

  • Ex-GMI Asia-Pacific Leadership Team

  • Ex-Kantar Data Operations